People that claim print is dead are exaggerating the demise of the industry. Sure, newspapers and magazines have struggled to maintain readerships, but they are many areas where the print industry continues to thrive.
Look around you. Chances are, you see something that required some form of precise commercial printing. Whether it is a mailed advertisement, a potato chip package, a book, or a billboard, the color and clarity of that printed product relied on carefully managed formulations and viscosity control.