Print, despite the widespread proliferation of the internet, is still an essential form of communication for just about every activity in modern society.
People need printing to create descriptive packaging for products on shelves. People need printing for the signs they read, the pamphlets and brochures they reference to make purchasing decisions, even the business cards handed out to make new business contacts.
Print, in other words, is still vital, and, thanks to new advances in printing technology, more vibrant and expressive than ever before. This new versatility in printing comes to us courtesy of two major advances; better printing technology, and a better understanding of managing ink.