THE BUSINESS OF VISCOSITY BLOG



5 Printing Applications Where Viscometers are Critical

Posted by Mike Bonner

Nov 16, 2017 3:01:00 PM

Monitoring viscosity is critical across a range of industries. Any time you have a process that requires a fluid to be used in the finishing of a product, it’s incredibly important to be regularly measuring and taking note of the viscosity of that fluid.

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Topics: Viscosity, Printing, viscometers, Viscometer Series, monitoring viscosity in printing applications, print applications, flexographic printing, gravure printing, offset printing, corrugated printing, pad printing

Minimize Color Variations in Your Print Process

Posted by James Dulong

Jun 29, 2017 8:26:00 AM

Print, despite the widespread proliferation of the internet, is still an essential form of communication for just about every activity in modern society.

People need printing to create descriptive packaging for products on shelves. People need printing for the signs they read, the pamphlets and brochures they reference to make purchasing decisions, even the business cards handed out to make new business contacts.

Print, in other words, is still vital, and, thanks to new advances in printing technology, more vibrant and expressive than ever before. This new versatility in printing comes to us courtesy of two major advances; better printing technology, and a better understanding of managing ink.

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Topics: Printing

Why We Love Corrugated and You Should, Too!

Posted by Rob Gladstone

Jun 13, 2017 8:05:00 AM

People manufacturing and working with corrugated have long known how amazing this product is. And while it is true that corrugated is wonderful, there's now lab-confirmed evidence proving just how great—and sanitary—it is. Here are a few of the reasons we love corrugated so much, and why you should use it any chance you get.

Cleanliness Is Next to Corrugated-ness

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Topics: Printing

The Ultimate Guide to Flexographic Printing

Posted by Rob Gladstone

Jun 6, 2017 8:01:00 AM

Flexographic printing has been around since the 1920s, but it’s been continuously growing in popularity since the 1940s when more and more industries began using the process on an increasing number of substrates. Today, flexographic printing is known across the world as one of the most affordable high-quality printing processes available, and it has environmental advantages to boot. So without further ado, here's everything you need to know about how it works and why so many people use it!

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Topics: Printing

Meeting Customer Expectations in Corrugated Cardboard Printing

Posted by James Dulong

May 19, 2017 1:00:00 PM

The shopping experience has changed a lot in the 21st century.

In some ways, it has placed a new focus on things that people have previously taken for granted. Corrugated cardboard is one of those things.

While most people usually think of it as simply something used for making plain brown boxes, the versatility of corrugated cardboard has grown by leaps and bounds thanks to innovative marketing concepts, advances in printing, and online shopping.

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Topics: Printing

Take a Deep Breath: Stabilizing Ink to Reduce Solvent Evaporation

Posted by James Dulong

May 15, 2017 8:30:00 AM

People that claim print is dead are exaggerating the demise of the industry. Sure, newspapers and magazines have struggled to maintain readerships, but they are many areas where the print industry continues to thrive.

Look around you. Chances are, you see something that required some form of precise commercial printing. Whether it is a mailed advertisement, a potato chip package, a book, or a billboard, the color and clarity of that printed product relied on carefully managed formulations and viscosity control.

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Topics: Printing

4 Things You Need to Pay Attention to in Your Corrugated Print Process

Posted by Rob Gladstone

Feb 1, 2017 9:06:00 AM

There was a time not too long ago when corrugated printing meant adding blue or black logos and text to the plain cardboard box a product was shipped in. Or adding to the front of a pizza box the two-colored cartoon imagery of a chef tossing dough as he sported the stereotypical mustache and goofy hat.

That’s not the case anymore.

Like many other technologies over the past decade, corrugated printing has evolved to become much more advanced, incorporating high-definition imagery, a wider range of colors, and more intricate shapes and designs.

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Topics: Printing

Meet Sustainable Packaging Goals: 4 Steps to Becoming a Green Printer

Posted by Rob Gladstone

Jan 25, 2017 9:16:00 AM

Sustainable packaging is quickly becoming a feature that consumers expect to see associated with their favorite brands.

In its article, “Booming Boards, Big Growth,” the July 2016 issue of FLEXO Magazine addressed this trend in packaging, stating: “Sustainability is no longer a just nice to have, but is now seen as a necessity for attracting consumers and protecting market share – i.e. it is now an expectation, not a differentiator.”

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Topics: Printing

How Your Print and Packaging Operations Affect Your Client’s Brand

Posted by Rob Gladstone

Jan 17, 2017 9:05:00 AM

You may already know this, but the packaging and other materials you produce for your clients all play a central role in establishing their brand identity and helping to drive sales.

Think about how important packaging is to a brand like Coca-Cola. Since the 1890s, the brand’s famous “Coke Red” color has adorned bottles (glass and plastic), aluminum cans, wooden crates, cardboard boxes, corrugated store displays, paper signs, and countless other materials.

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Topics: Printing

Automating Your Print and Packaging Processes: Reliable Results with Lower Costs, Less Labor

Posted by Rob Gladstone

Jan 11, 2017 4:15:13 PM

Every industry is looking for ways to maximize production and reduce costs without impacting quality. Packaging manufacturers and printers are no different.

Achieving these goals in packaging and printing can be difficult, though. Clients expect quicker turnaround on projects in order to get more products into the marketplace at a faster rate. Inks, materials, and specifications can vary greatly from job to job, leaving many projects vulnerable to human error. And the growing popularity of specialty packaging and print jobs introduces even more variables into the printing process.

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Topics: Printing