THE BUSINESS OF VISCOSITY BLOG



    Revenue Over Investment – The New ROI!

    Posted by Mike Bonner

    Feb 10, 2015 10:10:00 AM

    A couple of weeks ago in this space, I posted “ROI Matters – Always!” (click here if you missed it or want to review).  In it, I discussed making sure that all cost reduction factors are taken into account when evaluating the ROI for a project.  But I missed a big one – and one of my readers, a CEO in the automotive industry (which makes him a pretty credible source in my book) really let me know about it!  Here are two excerpts from his comment that I thought were just “spot on”:

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    Topics: Industrial finishing

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