A couple of weeks ago in this space, I posted “ROI Matters – Always!” (click here if you missed it or want to review). In it, I discussed making sure that all cost reduction factors are taken into account when evaluating the ROI for a project. But I missed a big one – and one of my readers, a CEO in the automotive industry (which makes him a pretty credible source in my book) really let me know about it! Here are two excerpts from his comment that I thought were just “spot on”: