Since 1871, corrugated has been a staple of the packaging industry — and the larger U.S. economy. In fact, the global market for corrugated box packaging is forecasted to hit $307.9 billion in 2025, growing at 4.6 percent each year until then.
For printers, this represents the potential for a lot of new business. But every opportunity comes with challenges.
So, what do printers need to know to take full advantage of this expanding market?
Demand for higher quality packaging
For corrugated printers, the key trend is rising demand for higher quality packaging. According to Technavio, “a developed and mature U.S. market” is driving demand for premium consumer products — and thus also higher quality packaging. Technavio explains:
“Premium packaging is a basic indication of the high quality of the product inside. Vendors use expensive ingredients, technologies, colors, and other raw materials to develop premium packs. Many consumers also buy these products as gifts, thereby driving the demand for premium packaging in the market.”
Small corrugated boxes with high quality printed designs are also often used in retail stores near, around, and in checkout lanes, says Technavio:
“Retail giants such as Walmart are using this form of packaging in the premium brand segment to improve marketing activities. These boxes are placed at the point of sale to attract consumers.”
This begs the question: how can corrugated printers prepare to provide these more premium designs?
It’s all about consistency…
Meeting the demand for higher quality packaging is no simple task. Even the smallest printing imperfections can lead to rejections — and a reduction in profitability.
This means that corrugated printers need to be on high alert and watch out for issues such as:
- Improper or inconsistent color
- Dot bridging or feathering
Manual adjustments to correct such issues are costly — and they create the opportunity for even more problems. This can leave corrugated printers between a rock and a hard place.
But there’s good news.
Ink control automation eliminates the need for manual adjustments. With automation, printers no longer need to worry about the careful balance of viscosity, pH, temperature, and evaporation. Ink control handles it all, making worry over ink management a thing of the past!