THE BUSINESS OF VISCOSITY BLOG



    The Effect of Customer Expectations on Paint Temperature Control

    Posted by Mike Bonner

    May 22, 2017 1:00:00 PM

    car reflection in automotive finish.jpgPeople have now been relying on automobiles as a primary source of transportation for more than 100 years.

    And if you look at early vehicles, you’ll see that we’ve come a long way in terms of automotive design, safety, and function. Twenty years from now, when self-driving cars become the rage, we may look at today’s vehicles and think the same thing!

    Through all the changes, innovation, and advancements in automotive manufacturing over the years, there has been one constant: consumers want their cars to look good. Their vehicle is a statement of who they are, and a vehicle’s aesthetics can be a critical factor in a consumer’s purchasing decision.

    One of the first things that will catch a prospective buyer’s eye in the showroom is the vehicle’s paint job. Sure, customers will have an ideal color in mind when they are shopping for a car, but whether they know it or not, things like luster, consistency, and orange peel can impact their decision to purchase a vehicle.

    Automotive paint and coating have come a long way since Henry Ford joked that his customers could have any color they liked, as long as it was black. And as consumers require consistency, quality, and variety in their vehicles’ finishes, the onus is on manufacturers to develop processes that can ensure that each and every vehicle can meet consumers’ aesthetic demands.

    It’s More Than Just Paint

    One of the biggest changes in automobile paint, aside from the sheer variety of colors now available to modern customers, is that the coating on the surface can be more than just aesthetic. Corrosion protection, for example, is one feature that can be incorporated into the coating applied to a car.

    There’s also the sheer variety of unusual finishes that can now be applied to cars to make them really stand out. It’s not just colors, but the iridescent features that can be added to paint to make cars reflect multiple colored lights, like inside a sea shell, or on oily surfaces.

    These more advanced protective and aesthetic features wouldn’t be possible without the temperature control systems that allow a much more precise sense of control when applying these paints and chemicals to maintain the delicate levels they require to properly adhere and cure.

    Efficiency Is About Consistency

    The other important factor to consider is that the automobile industry is just that; an industry. It operates on a principle of the highest volumes at the highest efficiency, but with cost effectiveness. The demands of a plant mean that paint needs to be consistent in look and texture to ensure that all customers are being served equally.

    Working on an industrial scale like this means that the chemicals and compounds in auto paint need to adhere to strictly-controlled formulations to ensure repeatable looks and quality on application. Modern temperature control systems play a big role supporting this highly complex system.

    Customers Want It Even When They Don’t Know It

    We’re now also in an age where some customers have more knowledgeable requirements about what they’d like from their car, even if their technical proficiency isn’t there to articulate how these demands should be met.

    Fuel efficiency, for example, is a growing concern among many environmentally-conscious drivers. Newer paints applied with advanced temperature control systems in place may actually increase fuel efficiency by over 10 percent in the summer, as the finish reflects more heat and allows air conditioning units to work less. The warmer surface of the exterior helps to increase aerodynamic efficiency.

    Adequate temperature control can also reduce the amount of solvents used during the application process, which can be used an additional selling point for eco-friendly consumers.

    Many consumer demands can be met through the quality application of a vehicle’s finish. With temperature control solutions, automotive manufacturers can ensure their finishes are meeting the diverse needs of their consumers.

    Learn more about identifying and preventing the cause of automotive paint problems. Get your free copy of our Orange Prevention eGuide.

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    Topics: Temperature control, paint and coating

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