THE BUSINESS OF VISCOSITY BLOG



Rob Gladstone

Recent Posts

5 Ways to Improve Your Packaging Recovery Rate

Posted by Rob Gladstone

Aug 3, 2017 8:33:00 AM

As the cost of virgin materials continues to increase, packaging recovery has never been as important as it is today. But recovery is also vital from a sustainability and environmental standpoint as well because more and more end consumers are looking for eco-friendly packaging that’s made from recycled materials, that is itself recyclable. For any packaging company looking to cut costs and improve sustainability practices, here are five ways you can improve packaging recovery rates.

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Topics: sustainability

2017 Finishing Industry Economic Forecast

Posted by Rob Gladstone

Jul 20, 2017 1:30:00 PM

We know how much the finishing industry is influenced by other sectors, and how volatile business can be depending on the economic state of other industries. For that reason, it’s important to stay apprised of economic forecasts in related areas, because this is a great way to get an idea of what business will be like for the coming years. So without further ado, here's a brief overview of the economic forecast for the finishing industry in 2017.

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Topics: painting

Why We Love Corrugated and You Should, Too!

Posted by Rob Gladstone

Jun 13, 2017 8:05:00 AM

People manufacturing and working with corrugated have long known how amazing this product is. And while it is true that corrugated is wonderful, there's now lab-confirmed evidence proving just how great—and sanitary—it is. Here are a few of the reasons we love corrugated so much, and why you should use it any chance you get.

Cleanliness Is Next to Corrugated-ness

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Topics: Printing

The Ultimate Guide to Flexographic Printing

Posted by Rob Gladstone

Jun 6, 2017 8:01:00 AM

Flexographic printing has been around since the 1920s, but it’s been continuously growing in popularity since the 1940s when more and more industries began using the process on an increasing number of substrates. Today, flexographic printing is known across the world as one of the most affordable high-quality printing processes available, and it has environmental advantages to boot. So without further ado, here's everything you need to know about how it works and why so many people use it!

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Topics: Printing

Saint Clair Systems Presenting at Waterborne Symposium

Posted by Rob Gladstone

Feb 22, 2017 1:23:58 PM

New Orleans technical conference focuses on sustainable materials and practices in coating and related fields.

WASHINGTON, MICHIGAN – Saint Clair Systems’ Vice President of Engineering & Technology Michael Bonner will deliver a presentation at the Waterborne Symposium from 9:00-9:30 a.m. on Friday, Feb. 24.

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Topics: News

4 Things You Need to Pay Attention to in Your Corrugated Print Process

Posted by Rob Gladstone

Feb 1, 2017 9:06:00 AM

There was a time not too long ago when corrugated printing meant adding blue or black logos and text to the plain cardboard box a product was shipped in. Or adding to the front of a pizza box the two-colored cartoon imagery of a chef tossing dough as he sported the stereotypical mustache and goofy hat.

That’s not the case anymore.

Like many other technologies over the past decade, corrugated printing has evolved to become much more advanced, incorporating high-definition imagery, a wider range of colors, and more intricate shapes and designs.

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Topics: Printing

Meet Sustainable Packaging Goals: 4 Steps to Becoming a Green Printer

Posted by Rob Gladstone

Jan 25, 2017 9:16:00 AM

Sustainable packaging is quickly becoming a feature that consumers expect to see associated with their favorite brands.

In its article, “Booming Boards, Big Growth,” the July 2016 issue of FLEXO Magazine addressed this trend in packaging, stating: “Sustainability is no longer a just nice to have, but is now seen as a necessity for attracting consumers and protecting market share – i.e. it is now an expectation, not a differentiator.”

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Topics: Printing

How Your Print and Packaging Operations Affect Your Client’s Brand

Posted by Rob Gladstone

Jan 17, 2017 9:05:00 AM

You may already know this, but the packaging and other materials you produce for your clients all play a central role in establishing their brand identity and helping to drive sales.

Think about how important packaging is to a brand like Coca-Cola. Since the 1890s, the brand’s famous “Coke Red” color has adorned bottles (glass and plastic), aluminum cans, wooden crates, cardboard boxes, corrugated store displays, paper signs, and countless other materials.

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Topics: Printing

Automating Your Print and Packaging Processes: Reliable Results with Lower Costs, Less Labor

Posted by Rob Gladstone

Jan 11, 2017 4:15:13 PM

Every industry is looking for ways to maximize production and reduce costs without impacting quality. Packaging manufacturers and printers are no different.

Achieving these goals in packaging and printing can be difficult, though. Clients expect quicker turnaround on projects in order to get more products into the marketplace at a faster rate. Inks, materials, and specifications can vary greatly from job to job, leaving many projects vulnerable to human error. And the growing popularity of specialty packaging and print jobs introduces even more variables into the printing process.

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Topics: Printing

Prepped for Success: Setting Up Your Print Process for Specialty Packaging and Coating Jobs

Posted by Rob Gladstone

Jan 5, 2017 2:42:24 PM

As consumers walk up and down store aisles, they are inundated with tens of thousands of purchase decisions.

Shopping for laundry detergent? There are dozens of options to choose from. Cereal? There are even more choices. And that’s before a shopper encounters stacks of soup cans, rolls of paper towels, or a fully-stocked beverage aisle.

With so many alternatives for consumers to buy, how is it possible for a product to stand out among the competition? The answer is packaging.

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Topics: paint and coating