THE BUSINESS OF VISCOSITY BLOG



    Ian Porzondek

    Recent Posts

    What is Your “So What?”

    Posted by Ian Porzondek

    Mar 6, 2020 9:15:00 AM

    I had a marketing person ask me a few years ago what it was that we did at Saint Clair Systems. When I described what we did, he had one question for me. After a brief pause, he asked, “So what?” Initially, I thought he was just being rude but then I realized that he was trying to get me to clarify why what we do is important and who it is important to. I know that in a lot of our blogs we discuss the importance of quality, consistency and repeatability but as I read some of them, I find myself asking the same question; so what? This blog is an example of a so what.

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    Topics: cost of temperature

    WE’RE NOT THE PAINT HEATER COMPANY!

    Posted by Ian Porzondek

    Jan 8, 2020 8:15:00 AM

    We hear this a lot, “Oh, you’re the paint heater company.” We tend to cringe because what we do is quite a bit different than traditional paint heaters.

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    Topics: cost of temperature, Fluid dispensing systems, Temperature control, Point of Application, paint and coating, Industrial finishing, temperature control systems

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