THE BUSINESS OF VISCOSITY BLOG

It was in the not too distant past that the 30 minutes or less pizza delivery option changed the way we would think about our dinner choices. Fast forward to 2020 and the way that we buy everything has changed the entire retail landscape. Convenience and cost savings have all but eliminated face to face customer interaction. Is the retail model influencing the way we think about making our purchases for our industrial processes?

The “new normal” is a phrase that I have been hearing and saying a lot lately. When the Covid-19 virus started circulating, I must admit that I could not fathom the impact that it would have and how each part of our lives would be affected. Now that we are in it and have accepted our present working conditions, it has become quite clear that a lot of things will not go back to “normal”. So, what does that mean exactly?

I had a marketing person ask me a few years ago what it was that we did at Saint Clair Systems. When I described what we did, he had one question for me. After a brief pause, he asked, “So what?” Initially, I thought he was just being rude but then I realized that he was trying to get me to clarify why what we do is important and who it is important to. I know that in a lot of our blogs we discuss the importance of quality, consistency and repeatability but as I read some of them, I find myself asking the same question; so what? This blog is an example of a so what.

We hear this a lot, “Oh, you’re the paint heater company.” We tend to cringe because what we do is quite a bit different than traditional paint heaters.