THE BUSINESS OF VISCOSITY BLOG



Sometimes, the Cynics Get It Wrong!

Posted by Sarah Ledford

Feb 23, 2015 1:07:21 PM

I did a presentation a few months ago and the sponsor asked me to turn it into an article for their industry journal – which I was only too glad to do!  Once submitted, it was subjected to peer review – a common practice – and one I never give too much thought.  I’ve done it lots of times – and I guess it was bound to happen – this time it went sideways…

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Topics: Viscosity

Revenue Over Investment – The New ROI!

Posted by Sarah Ledford

Feb 23, 2015 1:00:00 PM

A couple of weeks ago in this space, I posted “ROI Matters – Always!” (click here if you missed it or want to review).  In it, I discussed making sure that all cost reduction factors are taken into account when evaluating the ROI for a project.  But I missed a big one – and one of my readers, a CEO in the automotive industry (which makes him a pretty credible source in my book) really let me know about it!  Here are two excerpts from his comment that I thought were just “spot on”:

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